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FAQ Non-public objects

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Discreet marketing refers to the sale or letting of properties without public advertising or advertising. Instead, the property is brokered to selected interested parties or potential buyers in a targeted and confidential manner. This can be done through personal contacts, networks or exclusive search assignments. This approach is often used for high-priced, special or sensitive properties where the discretion and privacy of the owners or buyers are paramount.

Discreet marketing offers several advantages:

Preservation of privacy: the sale or letting takes place without publicity, which is particularly important for owners of luxury properties or sensitive properties.
Targeted interested parties: Properties are only offered to potential buyers or tenants who have been pre-screened and qualified, making the sales process more efficient and faster.
Less market distortion: By avoiding public advertising, no false expectations are fuelled or market value influenced by excessive publicity.
Exclusivity and discretion: Potential buyers often feel more secure and prefer a private, confidential transaction, making the sales process more pleasant and less stressful.
Protection from unwanted attention: Owners can protect themselves from unwanted enquiries, prying eyes or disturbances that could accompany public marketing.

At Immobilien Lorenzen, we understand that access to non-publicly listed properties can be a significant advantage in the property market. We use our extensive network and long-standing relationships with local vendors and agents to introduce you to exclusive properties that are not yet on the market. Through our in-depth market knowledge and commitment to discretion, we can make offers tailored specifically to your needs that are not publicly available. This gives you a head start in acquiring exceptional properties.